Tag Archive: Value Chains

A Study of Irish Consumers’ Perceptions of Fair Trade

This study examines consumer understandings of fair trade. It looks at knowledge of the same and at knowledge about Fair TradeĀ© products, particularly in light of corporate involvement. This involves using a quantitative style questionnaire to identify what a sample of seventy participants understand about fair trade as a concept, the Fair TradeĀ© brand and …

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